Focus on resource optimisation and digitalisation

At JSW Steel, incisive use of technology, advanced analytics and our innovation capabilities help us in retaining our position on the global cost curve. We engage in targeted projects across our costs, manufacturing and logistics operations to progressively reduce our overheads and enhance overall efficiency. Despite margins being challenged in FY 2021-22, we could deliver higher volumes, create a better product mix and achieve notable EBITDA growth.

Capitals deployed

Intellectual Capital

Manufactured Capital

Capitals enhanced

Financial
Capital

Natural Capital

$136

Conversion cost per tonne of steel

6.27 MnT

Iron ore transported using pipe
conveyor

89%

Capacity
utilisation

30%

RoCE

₹23,865

EBITDA per tonne of steel sold*

26.6%

Operating EBITDA margin

*Steel + coated

Key trends

  • Digitalisation
  • Steel cyclicality

Material issues

  • Technology, product and process innovation
  • Economic performance

Key risks

  • R1 The COVID-19 pandemic
  • R5 Raw material availability and cost – Iron ore and Coking coal
  • R9 Infrastructure and logistics
  • R13 Cyber security

Cost reduction projects and manufacturing integration

Setting up of 8 MTPA pellet plant and 1.5 MTPA coke oven plant at Vijayanagar

In order to decrease the facility’s requirement of expensive lump iron ore, we have set up India’s largest pellet plant. The 8 MTPA plant was commissioned in FY 2020-21 and was made operational during the year. This has led to a reduction in the procurement of lump ore, in turn reducing the overall cost of production.

The construction of Coke Oven Battery of 1.5 MTPA at Vijayanagar is currently under progress and is expected to be commissioned in phases in FY 2022-23. We are also planning to expand the coke oven capacity by another 1.5 MTPA at Vijayanagar, which is expected to be commissioned in phases from Q4 2023. Cumulatively the projects will contribute to substantial cost savings.


Setting up 175 MW and 60 MW power plants at Dolvi

We are setting up a 175 MW Waste Heat Recovery Boilers (WHRB) and a 60 MW captive power plant to harness flue gases and steam from the Coke Dry Quenching (CDQ) process. These power plants are expected to be commissioned in the first half of FY 2022-23.

Digitalisation

At JSW Steel, our Group Digital Vision is “Delivering ‘wow’ by digitally transforming and nurturing JSW’s ecosystem and creating sustainable value”. This function at JSW is led by a Chief Digitization Officer. The vision is further anchored by the following key objectives:

  • Dynamic, paperless interaction with customers
  • Intelligent, digitalised operating shops
  • Integrated and seamless internal processes
  • Analytics-enabled support functions and next-gen ready employees

Our digital focus areas

Technologies used

Core Systems (SAP, ST, GCP, Azure, Darwin Box), IoT, A/ML, Analytics, Cloud/Edge Computing RPA-leveraging JSW Digital team as well as Startup ecosystem

Process Excellence focus

Lean, Fail-fast, Hackathon, Six Sigma, Agile, Design Thinking supported by Process Excellence & Transformation (PET) Team

People upskilling

Data Science & loT Skilling, Tech sessions, Online courses, Symposiums enabled through Cultural Transformation efforts

Industry 4.0 for digital steel plants and value-chain

Our digitalisation journey

We envisaged our digitalisation journey in four waves of intervention and we are now in the final stage of immersion. The past three waves achieved the following objectives:

  • Wave 1: Accelerated the implementation of select use cases across the value-chain
  • Wave 2: Digitalised procurement and projects and implemented E2E digitalisation within a single manufacturing shop
  • Wave 3: Achieved E2E plant digitalisation, extended digital to sales and marketing initiatives and implemented integrated control tower (ICT) in manufacturing

In Wave 4, our vision is to scale digital to best-in-class between 2022-24 to:

  • Enhance sales, marketing and e-commerce
  • Continue digital projects in existing plants
  • Implement digitalisation in newer/acquired plants such as JSW Ispat Limited, ACCIL and BPSL
  • Extend digitalisation to support functions such as HR, Finance, Logistics, Commercial and others
  • Implement sustainability projects in every function

Key initiatives over the last four years

  • Auto positioning of battery machines at coke ovens
  • Computer Vision Machine Learning (CVML) at SMS
  • Dynamic production optimisation model in SMS
  • Data analytics-driven Super Heat and LF lifting temperature optimisation
  • Advanced analytics-driven slab bulging effect reduction and modelling driven caster pull optimisation
  • Footprint analysis module for detecting and predicting equipment anomalies

100+

Digital assets created

6,000+

Employees engaged in the digital journey

200+

Digital lighthouses and projects

Data analytics

We have extensively deployed data analytics and artificial intelligence to streamline our business operations. Data analytics plays a critical role in bolstering our innovation capability and thus the success of our organisation. We have achieved significant savings through its implementation. Today, most of our operations work apply data analytics. We are also incorporating big data management and advanced analytics, so that employees can make fact-based, timely and prompt decisions. Data collection is enabled through multiple plant automation systems, and IoT enabled sensors. We consume data in an integrated manner – from Edge to the centralised repository. Data generated from Edge is consumed by models built to optimise operations, improve throughput and predict asset availability. During FY 2021- 22, we completed several excellent projects such as implementing ICT in manufacturing, Dynachem, Dynamix and Ferro Alloy Optimisation among others.

Key initiatives in FY 2021-22

  • At Vijayanagar, we introduced virtual reality (VR)-based fire-safety training, which provides realistic simulation that replaces the need for actual fire-based training scenarios; this makes for an effective learning experience, combining high fidelity virtual fire environments with real-time physical interfaces to deliver the ‘feel real’ virtual training experience at any place, and time in a safe, cost-effective manner, helping prepare emergency personnel for mitigating fire hazards.
  • Integrated Control Tower: ICT has been developed as an integrated dashboard for Dolvi, Vijayanagar and Salem plants. Data from multiple source systems is fetched and stored in centralised MS SQL database. A dashboard is built using Qlik Sense. This is aimed at bringing transparency across the organisation by automating data-capturing centrally and providing visualisations.
  • Dynachem, Salem: Ferro alloys are added in the hot metal for manufacturing different grades of alloy steel as per customers’ requirements. This addition is an iterative process and currently a historical average model is used. By using machine learning and optimisation techniques, the number of iterations has been reduced and the combination of alloys suggested has the least cost for every batch. Tools such as MATLAB web app, Microsoft SQL server, prediction models and solver were used for the complete implementation of the project, leading to an estimated annual savings of `10 crore.
Case Study

Project Sampark to optimise logistics

The project is set to optimise logistics cost by leveraging technology and, in the process, improve resource utilisation, accommodate supply/demand variations without impacting delivery and provide best-in-class OTIF (on-time-in-full) through real-time coordination between functions. This will deliver the desired results for the business by combining processes, integrating with IT and OT systems, creating new digital interventions to capture last mile data, creating man-less weighbridge automation and giving a powerful App to all stakeholders.

Digital Logistics Management System DLMS, Odisha Mines

The project was set up to optimise inbound as well as outbound logistics of the mines. The benefits include real-time monitoring and control, reduced TAT, no blind navigation, paperless and errorless system, optimisation of manpower and minimised pilferage among others.

Case Study

Project Samarth

The project was conceived to drive process and technology transformation in the finance process for JSW Steel in Procure to Pay, contract compliance, Record to Report, Direct Tax, Indirect Tax and Treasury. The programme aims to improve productivity, efficiency and accuracy and measure Key Performance Indices across the process areas through the following ways:

01

Drive end-to-end finance digital transformation across all JSW Steel plants and locations

02

Drive standardisation and automation across finance processes and enable processes to become intelligent, productive and touchless

Near-term outlook

Improve efficiency and boost safety through yard management automation

Eliminating human dependence on cranes operations at coil yards through the use of digital and man-less cranes, thus preventing operational delays and safety incidents

Project SAMPARK - Paperless technology powered logistics

Real-time visibility to the plant management, supply chain team as well as external stakeholders; Identification of operational improvement opportunities

Digitally-enabled finance function

Use cases such as touchless invoice processing, cash management dashboard, cost forecasting, inventory optimisation, intelligent tax engine, etc., prioritised based on value and implementation velocity

Analytics to optimise Vijayanagar SMS process time and energy burden

loT enabled, system integrated, and machine learning driven optimisation models reduce arcing time. Thereby, improving production efficiency and reducing power consumption

Holistic digital cultural transformation agenda

10+ interventions tailored to organisation levels and employee competencies, including inhouse batch of 50+ data scientists

~170

Digital ideas

+30

Horizontally deployable projects

Long-term outlook

  • Target to achieve and sustain 1st quartile conversion cost
  • Continue to focus on improving resource efficiency of processes and manpower productivity
  • Focus on digitally enabling various business functions with a clear roadmap for growth
  • Sustainability KPIs, data analysis and management led by digitalisation across smart power consumption management, intelligent water control and quality management to reduce water blowdown, and manufacturing control tower to manage stack emissions