Share of Value-added and Special Products in sales (excluding JVML volumes)
New products/grades approved in FY 2024-25
Branded stores
Overall, our downstream capacity in India stands at 13.5 MTPA.
We have a wide range of product offerings that cater to diversified end markets across geographies. We have significantly expanded our product portfolio through a mix of acquisitions, downstream capacity expansions and joint ventures with other leading steel companies. We offer an extensive portfolio of flat and long products, including hot rolled coils, sheets and plates, and cold rolled coils and sheets, galvanized and galvalume products, pre-painted galvanized and galvalume, tin plates, wire rods and special steel bars, rounds and blooms, rails, steel balls, plates and pipes, cold rolled electrical steel of various sizes. We believe that the breadth of our product range gives us the flexibility to adapt our product mix to market demands and enables us to sustain our business and operations through adverse economic conditions.
Facilities commissioned during the year
During the year, the colour coated line of 0.12 MTPA in Jammu and Kashmir has been commissioned in Q4 FY 2024-25.
The LRPC facilities of 1,44,000 tonnes per annum were implemented in two phases of 72,000 tonnes per annum each. Phase – I was commissioned in December 2022 and Phase – II was commissioned in June 2024. LRPC strands finds application in almost all types of heavy-duty industrial constructions, high-rise buildings, and infrastructure projects including construction of bridge, decks, bridge girders, pilings, precast concrete panels, railway sleepers, and structural support and other concrete foundations.
Jsquare Electrical Steel Nashik Private Limited, a wholly owned subsidiary of JSW JFE Electrical Steel Private Limited (J2ES), which is a 50:50 joint venture between our Company and JFE Steel Corporation (JFE), has acquired 100% equity interest of Thyssenkrupp Electrical Steel India Private Limited subsequently renamed as JSW JFE Electrical Steel Nashik Private Limited (J2ESNPL).
J2ESNPL is one of the first manufacturers of grain-oriented electrical steel (GOES) in India with a capacity to manufacture 50,000 tonnes per annum. The manufacturing facility of J2ESNPL is situated at Nashik, Maharashtra. The acquisition provides our Company with access to cutting-edge technology thereby aligning with our strategy of enhancing our value-added portfolio.
With a comprehensive and evolving product portfolio tailored to meet diverse global demands, we stand as India’s leading value-added steel producer, operating one of the nation’s largest galvanising and coated steel capacities and export footprint over 100 countries. In FY 2024–25, we introduced 100 new steel grades/product approved, underscoring our commitment to innovation and customer satisfaction. Value-added steel products now contribute 62% (excluding JVML volumes) to our sales mix, marking a 5% year-on-year increase.
Our strategic joint venture with JFE to establish India’s first end-to-end CRGO mill at Vijayanagar significantly enhances our special steel capabilities, placing us at the forefront of technological excellence and market responsiveness. Reinforcing our sustainability agenda, we are setting up a 4 MTPA brownfield green steel plant at Salav, aimed at the European market and expected to cut carbon emissions by 20%. The commissioning of our pilot green hydrogen project at Vijayanagar further strengthens our position in the transition towards greener steelmaking.
In FY 2024-25, we delivered our highest-ever domestic sales, achieving a remarkable 15% year-on-year growth. This milestone strengthened our position in the Indian steel market, securing a robust 15.5% market share and reflecting strong demand across sectors.
Branded Sales
In FY 2024-25, JSW Steel’s supply to the automotive segment rose 7% year-on-year, reaching a 34% share of business. While passenger vehicle sales grew 4.9%, commercial vehicle demand stayed flat due to tight financing and shifting consumer sentiment, shaping a cautiously optimistic market outlook.
Sales to Auto sector
Tubular frames, commonly used in 2-wheelers, are welded to form a strong, lightweight structure that enhances strength and rigidity by effectively distributing impact forces.
TThe front bumper absorbs energy in a front-end collision, while the B-pillar, located between the front and rear doors, protects the passenger compartment during side impacts.
A critical material for wind tower construction, valued for its strength, durability, and formability, essential in fabricating foundations, towers, and nacelles of wind turbines.
These are used for transmitting the power from an automobile engine via the drive shaft to the live axle.
A flexible disc, often made of multiple layers of metal, that is used in disc and diaphragm couplings which offer high performance, flexibility, and the ability to handle shaft misalignment.
A flange is a flat, rigid metal component used to connect pipes and equipment in piping systems, enabling easy access for maintenance. Flanges are secured with bolts and gaskets to ensure a sealed, reliable connection.
The strategic collaboration between JSW Steel and JFE Steel Corporation, Japan entered its 15th year in 2025. Since inception, this benchmarking partnership has driven innovation, product excellence and sustainability. Together, we have pioneered the development and manufacturing of advanced automotive & electrical steels, established rigorous quality and process systems, and championed energy efficiency and waste reduction for the benefit of our customers. What began as a technical alliance has matured into a strong and seamless strategic partnership, built on shared values and continuous exchange of global best practices.
A key highlight of FY 2024-25 was the acquisition of Thyssenkrupp Electrical Steel India Private Limited by a wholly owned subsidiary of J2ES, which is a 50:50 joint venture (JV), thereby advancing the JV's entry in the Indian CRGO market. Construction of a green field state of the art CRGO plant at Vijayanagar is progressing as planned. The JV will cater to the growing demand of CRGO in India and is expected to become a leading player in the industry providing ready to use customised solutions to customers.
Priorities of FY 2025-26
Going forward, JSW and JFE will work together and partner on important projects to enhance processes and product quality by reducing lead times and augmenting application engineering support. New Projects will deploy comprehensive solutions from Raw Material to finished goods with a view to produce top end quality, efficiency and process optimisation. Support for CRGO trial production and caster productivity further reflects our shared commitment to innovation, sustainability and global competitiveness in steelmaking.
Our branding efforts are crafted to strengthen market presence and create lasting brand loyalty. Through a thoughtful mix of traditional outreach and dynamic digital strategies, we have successfully built strong consumer recall. Targeted campaigns during regional festivals, innovative collaborations, and a vibrant digital footprint have helped us engage diverse audiences across platforms. At the heart of our retail approach is JSW Shoppe, a distinctive franchise model offering direct access to our extensive product range. With over 2,300 stores across India and 300 more set to open in FY 2025–26, we are steadily strengthening our presence with further plans for international expansion into Sri Lanka and Nepal.
We continue to drive brand excellence through standardisation across retail touchpoints. We initiated a comprehensive training programme for retail personnel, covering product knowledge, skill development, and service excellence to enhance customer experience and loyalty.
In collaboration with Autocar, we launched the Future of Mobility, a four-part video series highlighting steel’s vital role in the automotive industry, featuring insights from leading carmakers. Promoted digitally, it reached nearly 50 million people.
We celebrated World MSME Day with the release of a compelling film, showcasing the resilience of India’s MSMEs, this film reached 62 million viewers and earned Silver at AFAQ’s Digies 2025.
We celebrated regional culture with a Colouron+ campaign in Tamil Nadu during Pongal, creatively combining tradition with product features, reaching an audience of 60 million.
To strengthen the bond with our channel partners, we hosted ‘DC Utsav’ with IPL’s Delhi Capitals, exclusive events in Kolkata and Mumbai that brought together nearly 100 partners in each city for a memorable celebration.
JSW One Platforms Limited (JOPL) operates as three key business, i.e. Market place, Distribution & Private Brand Business. As a strategic investment of JSW Steel; JSW One is revolutionising India’s B2B ecosystem by providing comprehensive, end-to-end solutions tailored for MSMEs, individual home builders, and influencers. It is further enhancing market reach through a robust pan-India network comprising 14 service centres across six states, alongside eight manufacturing facilities dedicated to its private brand segment.
The JSW One TMT (Private Brands) bars are rapidly gaining traction in North and Central India, underscoring increasing brand trust and market acceptance.
Also, JSW One Homes has successfully delivered 134 homes as of FY 2024-25, offering full-stack construction support to individual home builders and reinforcing our commitment to accessibility, quality, and customer-centric innovation in housing.
What sets JSW One apart
India’s fastest-growing B2B digital marketplace
with 2.4x annual GMV growth and ₹12,567 crore GMV in FY 2024-25
Tech-led integration
ensures superior customer experience via in-house app and website, with operational efficiency driven by OMS and ERP
Embedded fintech access through 10+ registered banks
and NBFCs, enabling ~₹3,800 crore GMV on credit
Full-stack commerce platform
offering sourcing, customisation, logistics, private brands, quality assurance and end-to-end customer support
Customer base
Visits on platform
Transacted customers base*
Total number of orders
80% GMV from Repeat customers
*Number of Customer count
Volumes and GMV
Of steel
Of cement
Credit
GMV
Digital transformation by JSW One
JSW One Platforms Limited (JOPL) is driving digital transformation
by enhancing user engagement, streamlining transaction
efficiency, and leveraging intelligent technologies to address the
evolving needs of MSMEs, private brand dealers, and individual
home builders (IHBs). JSW One platform has experienced
significant growth in user registrations—particularly from MSMEs
and regional construction stakeholders—alongside a notable
increase in transaction volumes and repeat purchases, reflecting
strengthened trust. Key advancements include a revamped
product catalogue, integrated credit solutions, real-time order
processing, and 3PL (ensuring agility,
cost-effectiveness and
sustainability) orchestration via JSW One Distribution. Powered
by analytics-driven insights, we are equipping stakeholders
with personalised solutions, digital project planning tools, and
responsive customer service. This digital evolution is building
a smarter B2B ecosystem, positioning JSW One as a leader in
India’s industrial procurement, credit, and logistics sectors.
Launched in August 2024, JSW One Finance Limited (JOFL) is set to enhance its fintech ecosystem by providing a diversified portfolio of financial products, including purchase finance, vendor finance, and working capital loans through both principal and co-lending models. Supported by a secure, technology-driven infrastructure, JOFL is committed to building a high-quality, resilient balance sheet while delivering tailored financial solutions to empower our stakeholders.