VALUE-ADDED PRODUCT PORTFOLIO
WITH INNOVATION AND R&D
Capitals deployed M I
Capitals enhanced S F
Material issues addressed
  • Economic performance
  • Technology, product and process innovation
  • Diversified product portfolio
By increasing the share of VASP tailored for the automotive, infrastructure and renewable sectors, we remain a preferred partner to address the diverse needs of our customers. This strategy also enables us unlock new growth opportunities in high-margin segments.
62%

Share of Value-added and Special Products in sales (excluding JVML volumes)

100

New products/grades approved in FY 2024-25

2,339

Branded stores

M - Manufactured capital     S - Social & relationship capital     I - Intellectual capital     F - Financial capital
Enhance

Downstream capacity

Overall, our downstream capacity in India stands at 13.5 MTPA.

We have a wide range of product offerings that cater to diversified end markets across geographies. We have significantly expanded our product portfolio through a mix of acquisitions, downstream capacity expansions and joint ventures with other leading steel companies. We offer an extensive portfolio of flat and long products, including hot rolled coils, sheets and plates, and cold rolled coils and sheets, galvanized and galvalume products, pre-painted galvanized and galvalume, tin plates, wire rods and special steel bars, rounds and blooms, rails, steel balls, plates and pipes, cold rolled electrical steel of various sizes. We believe that the breadth of our product range gives us the flexibility to adapt our product mix to market demands and enables us to sustain our business and operations through adverse economic conditions.

Facilities commissioned during the year

During the year, the colour coated line of 0.12 MTPA in Jammu and Kashmir has been commissioned in Q4 FY 2024-25.

The LRPC facilities of 1,44,000 tonnes per annum were implemented in two phases of 72,000 tonnes per annum each. Phase – I was commissioned in December 2022 and Phase – II was commissioned in June 2024. LRPC strands finds application in almost all types of heavy-duty industrial constructions, high-rise buildings, and infrastructure projects including construction of bridge, decks, bridge girders, pilings, precast concrete panels, railway sleepers, and structural support and other concrete foundations.

New Projects

  • Approval for setting up 0.6 MTPA Cold Rolling Mill complex, pickling line, GI/GL line and Zero spangle line at Khopoli, Maharashtra.
  • Approval for setting up 0.4 MTPA High Strength automotive grade CGL line at Vijayanagar, Karnataka.

Strategic acquisition of CRGO facility

Jsquare Electrical Steel Nashik Private Limited, a wholly owned subsidiary of JSW JFE Electrical Steel Private Limited (J2ES), which is a 50:50 joint venture between our Company and JFE Steel Corporation (JFE), has acquired 100% equity interest of Thyssenkrupp Electrical Steel India Private Limited subsequently renamed as JSW JFE Electrical Steel Nashik Private Limited (J2ESNPL).

J2ESNPL is one of the first manufacturers of grain-oriented electrical steel (GOES) in India with a capacity to manufacture 50,000 tonnes per annum. The manufacturing facility of J2ESNPL is situated at Nashik, Maharashtra. The acquisition provides our Company with access to cutting-edge technology thereby aligning with our strategy of enhancing our value-added portfolio.

Strategic response to market trends

With a comprehensive and evolving product portfolio tailored to meet diverse global demands, we stand as India’s leading value-added steel producer, operating one of the nation’s largest galvanising and coated steel capacities and export footprint over 100 countries. In FY 2024–25, we introduced 100 new steel grades/product approved, underscoring our commitment to innovation and customer satisfaction. Value-added steel products now contribute 62% (excluding JVML volumes) to our sales mix, marking a 5% year-on-year increase.

Our strategic joint venture with JFE to establish India’s first end-to-end CRGO mill at Vijayanagar significantly enhances our special steel capabilities, placing us at the forefront of technological excellence and market responsiveness. Reinforcing our sustainability agenda, we are setting up a 4 MTPA brownfield green steel plant at Salav, aimed at the European market and expected to cut carbon emissions by 20%. The commissioning of our pilot green hydrogen project at Vijayanagar further strengthens our position in the transition towards greener steelmaking.

HIGHEST-EVER DOMESTIC SALES

In FY 2024-25, we delivered our highest-ever domestic sales, achieving a remarkable 15% year-on-year growth. This milestone strengthened our position in the Indian steel market, securing a robust 15.5% market share and reflecting strong demand across sectors.

4.04 MnT

Branded Sales

15% y-o-y

DRIVING AHEAD WITH STEEL

In FY 2024-25, JSW Steel’s supply to the automotive segment rose 7% year-on-year, reaching a 34% share of business. While passenger vehicle sales grew 4.9%, commercial vehicle demand stayed flat due to tight financing and shifting consumer sentiment, shaping a cautiously optimistic market outlook.

2.96 MnT

Sales to Auto sector

7% y-o-y
2W Frame

Tubes for 2W Frames (ISC44OW – CR)

Tubular frames, commonly used in 2-wheelers, are welded to form a strong, lightweight structure that enhances strength and rigidity by effectively distributing impact forces.

Crash Parts

Crash Parts: Front Bumber & B-pillar (SPFC780DP – CR)

TThe front bumper absorbs energy in a front-end collision, while the B-pillar, located between the front and rear doors, protects the passenger compartment during side impacts.

Wind Tower

HR Plates for Wind Tower
(S355J0-S355JR – HR)

A critical material for wind tower construction, valued for its strength, durability, and formability, essential in fabricating foundations, towers, and nacelles of wind turbines.

Gear and Shaft

Transmission Gear & Shaft (SAE_8620H – Long & Special Alloy)

These are used for transmitting the power from an automobile engine via the drive shaft to the live axle.

Disc Coupling

Perforated Disc for Gear Couplings (18CrNiMo 7-6 – Long & Special Alloy)

A flexible disc, often made of multiple layers of metal, that is used in disc and diaphragm couplings which offer high performance, flexibility, and the ability to handle shaft misalignment.

Flanges

Flanges (Oil & Gas Industry) (SAE 4150 (M) – Long & Special Alloy)

A flange is a flat, rigid metal component used to connect pipes and equipment in piping systems, enabling easy access for maintenance. Flanges are secured with bolts and gaskets to ensure a sealed, reliable connection.

Collaboration with JFE Steel Corporation, Japan

The strategic collaboration between JSW Steel and JFE Steel Corporation, Japan entered its 15th year in 2025. Since inception, this benchmarking partnership has driven innovation, product excellence and sustainability. Together, we have pioneered the development and manufacturing of advanced automotive & electrical steels, established rigorous quality and process systems, and championed energy efficiency and waste reduction for the benefit of our customers. What began as a technical alliance has matured into a strong and seamless strategic partnership, built on shared values and continuous exchange of global best practices.

A key highlight of FY 2024-25 was the acquisition of Thyssenkrupp Electrical Steel India Private Limited by a wholly owned subsidiary of J2ES, which is a 50:50 joint venture (JV), thereby advancing the JV's entry in the Indian CRGO market. Construction of a green field state of the art CRGO plant at Vijayanagar is progressing as planned. The JV will cater to the growing demand of CRGO in India and is expected to become a leading player in the industry providing ready to use customised solutions to customers.

Priorities of FY 2025-26

Going forward, JSW and JFE will work together and partner on important projects to enhance processes and product quality by reducing lead times and augmenting application engineering support. New Projects will deploy comprehensive solutions from Raw Material to finished goods with a view to produce top end quality, efficiency and process optimisation. Support for CRGO trial production and caster productivity further reflects our shared commitment to innovation, sustainability and global competitiveness in steelmaking.

Marketing initiatives

Our branding efforts are crafted to strengthen market presence and create lasting brand loyalty. Through a thoughtful mix of traditional outreach and dynamic digital strategies, we have successfully built strong consumer recall. Targeted campaigns during regional festivals, innovative collaborations, and a vibrant digital footprint have helped us engage diverse audiences across platforms. At the heart of our retail approach is JSW Shoppe, a distinctive franchise model offering direct access to our extensive product range. With over 2,300 stores across India and 300 more set to open in FY 2025–26, we are steadily strengthening our presence with further plans for international expansion into Sri Lanka and Nepal.

Branded outlet training program

We continue to drive brand excellence through standardisation across retail touchpoints. We initiated a comprehensive training programme for retail personnel, covering product knowledge, skill development, and service excellence to enhance customer experience and loyalty.

Collaboration with 'Autocar'

In collaboration with Autocar, we launched the Future of Mobility, a four-part video series highlighting steel’s vital role in the automotive industry, featuring insights from leading carmakers. Promoted digitally, it reached nearly 50 million people.

Celebrating the spirit of MSMEs

We celebrated World MSME Day with the release of a compelling film, showcasing the resilience of India’s MSMEs, this film reached 62 million viewers and earned Silver at AFAQ’s Digies 2025.

Mass communication

We celebrated regional culture with a Colouron+ campaign in Tamil Nadu during Pongal, creatively combining tradition with product features, reaching an audience of 60 million.

Association with Delhi Capitals

To strengthen the bond with our channel partners, we hosted ‘DC Utsav’ with IPL’s Delhi Capitals, exclusive events in Kolkata and Mumbai that brought together nearly 100 partners in each city for a memorable celebration.

JSW One Platforms Limited (JOPL) operates as three key business, i.e. Market place, Distribution & Private Brand Business. As a strategic investment of JSW Steel; JSW One is revolutionising India’s B2B ecosystem by providing comprehensive, end-to-end solutions tailored for MSMEs, individual home builders, and influencers. It is further enhancing market reach through a robust pan-India network comprising 14 service centres across six states, alongside eight manufacturing facilities dedicated to its private brand segment.

The JSW One TMT (Private Brands) bars are rapidly gaining traction in North and Central India, underscoring increasing brand trust and market acceptance.

Also, JSW One Homes has successfully delivered 134 homes as of FY 2024-25, offering full-stack construction support to individual home builders and reinforcing our commitment to accessibility, quality, and customer-centric innovation in housing.

What sets JSW One apart

India’s fastest-growing B2B digital marketplace

with 2.4x annual GMV growth and ₹12,567 crore GMV in FY 2024-25

Tech-led integration

ensures superior customer experience via in-house app and website, with operational efficiency driven by OMS and ERP

Embedded fintech access through 10+ registered banks

and NBFCs, enabling ~₹3,800 crore GMV on credit

Full-stack commerce platform

offering sourcing, customisation, logistics, private brands, quality assurance and end-to-end customer support

During the year, JSW One has grown across its…

Customer base

617,382

Visits on platform

12% y-o-y
6,171

Transacted customers base*

64% y-o-y
42,779

Total number of orders

172% y-o-y
₹8,198 crore

80% GMV from Repeat customers

*Number of Customer count

Volumes and GMV

1,792,345 tonnes

Of steel

155% y-o-y
207,672 tonnes

Of cement

157% y-o-y
₹3,816 crore

Credit

391% y-o-y
₹12,567 crore

GMV

140% y-o-y

Digital transformation by JSW One

JSW One Platforms Limited (JOPL) is driving digital transformation by enhancing user engagement, streamlining transaction efficiency, and leveraging intelligent technologies to address the evolving needs of MSMEs, private brand dealers, and individual home builders (IHBs). JSW One platform has experienced significant growth in user registrations—particularly from MSMEs and regional construction stakeholders—alongside a notable increase in transaction volumes and repeat purchases, reflecting strengthened trust. Key advancements include a revamped product catalogue, integrated credit solutions, real-time order processing, and 3PL (ensuring agility,
cost-effectiveness and sustainability) orchestration via JSW One Distribution. Powered by analytics-driven insights, we are equipping stakeholders with personalised solutions, digital project planning tools, and responsive customer service. This digital evolution is building a smarter B2B ecosystem, positioning JSW One as a leader in India’s industrial procurement, credit, and logistics sectors.

JSW One Finance Limited (JOFL)

Launched in August 2024, JSW One Finance Limited (JOFL) is set to enhance its fintech ecosystem by providing a diversified portfolio of financial products, including purchase finance, vendor finance, and working capital loans through both principal and co-lending models. Supported by a secure, technology-driven infrastructure, JOFL is committed to building a high-quality, resilient balance sheet while delivering tailored financial solutions to empower our stakeholders.

Growth drivers of JSW One

Near-term

  • Enhance marketplace catalog to strengthen business offerings backed by diversified credit options.
  • Increase Service centers to improve fulfilment rates and delivery time.
  • JIT distribution will focus on segment-led strategies for faster, tailored customer delivery. Priority sectors include PEB, solar, auto, crash barriers, pipes & tubes, and appliances.
  • Private brands distribution will grow from 15 to 20 states, targeting over 4,000 dealers and 50 distributors.
  • Private Brand supply capacity will increase to 100,000 tonnes per month by March 2026, with half processed through LRF.
  • Homes will shift to a tripartite model and expand catalogues to include allied construction categories for better customer and contractor experience.
  • NBFC to help improve credit penetration, digital underwriting and customer experience for MSMEs transacting on the Platform.

Long-term

  • Marketplace expansion will target Tier-2 and Tier-3 cities for national penetration.
  • Enhance Self-serve tools on app and website for a guided, tech-enabled customer journey.
  • Expand to owned service centers in JIT distribution to improve quality, predictability, and delivery speed.
  • Brand portfolio to broaden with new partner additions across all product categories.
  • Private brands will invest in manufacturing capacity and strengthen technical services for customers.
  • JSW Homes will become a tech-driven platform offering personalised design recommendations and smart templates.
  • The Homes platform will deliver standardised quality with end-to-end digital project tracking, targeting break-even by FY 2026-27.
  • NBFC to create a multi-product full stack lending and credit services proposition for JSW group ecosystem and beyond.

OUTLOOK

Near-term
  • Commissioning of 0.6 MTPA Cold Rolling Mill complex, pickling line, GI/GL line and Zero spangle line at Khopoli, Maharashtra.
  • Commissioning of 0.4 MTPA High Strength automotive grade CGL line at Vijayanagar, Karnataka.
  • Set up the 1,00,000 tonnes of Cold Rolled Grain Oriented (CRGO) facility at Vijayanagar through a joint venture with JFE.
  • For effective influencer management, we aim for >10% increase in base of masons, contractors, architects and engineers in the Privilege Club Loyalty programme.
Long-term
  • Ensure that Value Added and Special Products (VASP) consistently contribute over 50% to the overall product portfolio, with a sustained strategic focus on increasing their share to drive margin expansion and enhance overall profitability.
  • Penetrating new strategic markets including Defence and Railways while strengthening our presence in existing ones.
  • Expanding our range of renewable energy products, including those used in solar and wind energy applications.
  • Building on the momentum of JSW One by expanding the platform’s reach.
  • Enhancing our digital marketplace to streamline the buying process for our customers. This includes integrating advanced logistics, inventory management, and credit solutions to offer a seamless experience.
  • Support India in achieving import substitution in value-added steel products.